§1 Who We Are and What This Policy Covers
Everest Media Brands, LLC (“Everest Media Brands,” “we,” or “our”) is a limited liability company organised under the laws of the State of New York, United States. We own and operate a portfolio of email newsletters across the finance, marketing, technology, and health verticals.
This Privacy Policy tells you exactly what personal data we collect, why we hold it, how long we keep it, and what rights you have over it. It applies whenever you:
- subscribe to any newsletter in our portfolio;
- visit our website or any publication page we operate;
- contact us through our inquiry form or by email;
- engage with us as an advertiser, sponsor, or commercial partner; or
- receive any email communication from us, regardless of how your address reached our systems.
Read this Policy alongside our Terms & Conditions. Together, they form the complete agreement between you and Everest Media Brands. Where the two documents conflict, the Terms & Conditions govern.
DATA COMMITMENT: We run a permission-based operation. Every subscriber on our lists has affirmatively opted in to receive communications from us — either by subscribing directly through our website or by providing consent through a vetted acquisition partner that named Everest Media Brands or one of our publications at the point of collection. We do not acquire addresses from scraped sources, purchase cold lists of individuals who have not consented to hear from us specifically, or resell personal data to unrelated third parties for their own marketing purposes. That is a commitment, not a policy detail.
If you have questions about anything in this Policy, write to us at ir@everestmediabrands.com before using our services.
§2 How to Reach Us
The entity accountable for your personal data under this Policy is:
Everest Media Brands, LLC
600 N Broad St Ste 5, Unit 2113, Middletown, DE 19709
United States
Privacy inquiries: ir@everestmediabrands.com
Advertiser inquiries: press@everestmediabrands.com
Partnership inquiries: partnerships@everestmediabrands.com
Website: https://everestmediabrands.com
§3 Age Limits
§3.1 Minimum age
Our newsletters and services are intended for readers aged eighteen (18) and over. We do not knowingly accept subscriptions or process personal data from anyone under eighteen.
§3.2 Children under thirteen
Consistent with the Children’s Online Privacy Protection Act (COPPA), 15 U.S.C. §§ 6501–6506, we do not knowingly collect or store personal data from children under thirteen. If we discover that a child under thirteen has subscribed or provided information through any of our channels, we will delete that data promptly. Contact us at ir@everestmediabrands.com if you believe this has occurred.
§4 What Data We Collect and Where It Comes From
§4.1 Data you give us directly
When you subscribe to one of our newsletters, complete our contact or inquiry form, or reach out to us by email, you give us information directly — typically your name, email address, and any details you include in your message. Advertisers and commercial partners may also provide company names, billing contact details, and campaign information in the course of doing business with us.
§4.2 Data our systems collect automatically
When you open one of our emails or visit a web page we operate, our systems capture certain technical data. This includes the IP address from which you accessed the content; device and browser identifiers; the date, time, and duration of your interaction; links you clicked; and email-engagement signals recorded through tracking pixels everestmediabrandsedded in each send. Email pixels tell us whether a message was opened, when, and on what type of device.
§4.3 Data we obtain from acquisition partners
We grow our subscriber lists through paid and organic channels. Where we acquire subscribers through co-registration arrangements or lead-generation partners, we require each partner to meet the following minimum standards before we accept any data from them:
- the individual must have been presented with a clear disclosure naming Everest Media Brands or the specific publication they are subscribing to at the point of collection;
- consent must have been obtained through an affirmative opt-in action — pre-checked boxes and implied consent do not meet our standard; and
- the partner must retain a record of each consent and make it available to us upon request.
We apply suppression-list checks before any new acquisition batch reaches our active sending infrastructure. If you received an email from us and believe your consent was not properly obtained, contact us at ir@everestmediabrands.com, and we will investigate and suppress your address immediately.
§4.4 What we deliberately avoid collecting
We do not ask for — and have no legitimate use for — government ID numbers, financial account credentials, precise GPS location data, biometric identifiers, or clinical health information. If you voluntarily include any of these in a message to us, we will use it only to address your query and will not retain it beyond that purpose.
§5 Why We Process Your Data
§5.1 Delivering our newsletters
The primary reason we hold your email address is to send you the newsletter or newsletters you signed up for. That includes regular editorial issues, special editions, and the occasional announcement about the publication itself.
§5.2 Promotional and commercial communications
With your consent, we also send promotional emails — sponsorship placements, affiliate offers, and dedicated sends on behalf of vetted advertising partners. Every commercial placement in our newsletters is clearly labelled as such. Affiliate links are identified at the point they appear.
§5.3 Measuring engagement and improving our publications
We track open rates, click-through rates, and unsubscribe rates at the list level. This data shapes our editorial decisions and helps us maintain the deliverability standards our readers expect. We do not profile individual readers for purposes other than delivering and improving their newsletter experience.
§5.4 Managing advertiser and partner relationships
For businesses that work with us commercially, we use contact data to administer agreements, deliver campaign reporting, and communicate about billing and operational matters.
§5.5 Fraud prevention, security, and legal compliance
We may process data to detect and investigate suspicious activity, protect our sending infrastructure, and comply with legal obligations, including applicable tax, accounting, and regulatory requirements.
The legal grounds we rely on for processing are your consent (our primary basis for marketing emails); our legitimate interests in operating and improving our publications, provided those interests do not outweigh your privacy rights; and legal obligations that require us to process certain data. You can withdraw consent at any time — see §8 for how.
§6 Our Newsletters — Content Verticals and Applicable Disclaimers
§6.1 Finance and investment newsletters
Several of our publications — including The Everest Brief, The Ledger, and Market Pulse — cover personal finance, markets, and economic topics. None of this content constitutes investment advice, a securities recommendation, financial planning guidance, or a solicitation to buy or sell any financial instrument. Our finance newsletters are produced for general informational and educational purposes only. Readers should consult a qualified financial adviser before making any financial decision.
§6.2 Health and wellness newsletters
Two of our publications — The Well and Vital Signs — cover health, nutrition, fitness, and wellness topics. None of this content constitutes medical advice, a clinical diagnosis, a treatment recommendation, or a prescription. Our health newsletters are editorial publications intended for a general adult readership. Nothing we publish creates a patient-provider or any other clinical relationship between us and our readers. Consult a licensed healthcare professional before acting on any health information you read in our publications. Statements about dietary supplements or wellness products have not been evaluated by the U.S. Food and Drug Administration.
§6.3 Technology and marketing newsletters
Stack Report, Deep Work, Growth Signal, and Operator Weekly cover technology, software, marketing strategy, and business operations. Content in these publications represents the editorial views of our writers and does not constitute professional consulting, legal, or technical advice specific to your business.
OUR NEWSLETTERS ARE EDITORIAL PUBLICATIONS. THEY ARE NOT A SUBSTITUTE FOR PROFESSIONAL ADVICE. IF YOU NEED FINANCIAL, MEDICAL, LEGAL, OR TECHNICAL GUIDANCE SPECIFIC TO YOUR CIRCUMSTANCES, CONSULT A QUALIFIED PROFESSIONAL WHOSE PRACTICE COVERS THE SUBJECT MATTER.
§7 Advertising, Sponsorship, and Affiliate Relationships
§7.1 How we make money
Everest Media Brands generates revenue through three commercial activities: (a) newsletter sponsorships, where a brand pays to be featured in one or more of our editorial issues; (b) dedicated sends, where a brand’s message is delivered to one of our full subscriber lists as a standalone email; and (c) affiliate partnerships, where we include contextual links to products or services and earn a commission when readers take a qualifying action. This section, alongside the disclosures in §4 of our Terms & Conditions, constitutes our standing FTC material-connection disclosure under 16 C.F.R. Part 255. Individual placements additionally carry a clear disclosure at the point in each communication where the commercial material appears.
§7.2 How we vet commercial partners
We review every advertiser, sponsor, and affiliate partner before any placement reaches our readers. We apply particular scrutiny to partners whose offers relate to finance, health, or regulated product categories. We will not promote products we believe to be misleading, unsafe, or inappropriate for our audience.
§7.3 Disclosure in every send
Every piece of sponsored or affiliate content carries a clear disclosure within the email, at the point where the reader encounters the commercial material. Sponsored content is labelled “Sponsored,” “Advertisement,” or an equivalent unambiguous label. Affiliate links are identified at the point they appear. We do not use deceptive subject lines, false urgency, or other manipulative framing to drive clicks on commercial placements.
§7.4 What compensation does not mean
Being paid to feature something is not an endorsement of it. Our editorial coverage and our commercial placements are produced by separate teams. Advertisers have no editorial access to our newsletters beyond the paid placements they purchase.
§8 Email Communications and Your Opt-Out Rights
§8.1 What we send
Once you subscribe to an EMB newsletter, you will receive regular editorial issues, occasional dedicated commercial sends, and — where relevant — operational messages about your subscription. We send only to the specific newsletters you subscribed to; we do not automatically add subscribers to other publications in our portfolio without a separate opt-in.
§8.2 CAN-SPAM compliance
Every commercial email we send carries our physical mailing address, accurately identifies the sender, uses honest subject lines, and includes a working unsubscribe link. We process every opt-out request within ten (10) business days of receipt — consistent with the CAN-SPAM Act (15 U.S.C. § 7701 et seq.).
§8.3 How to unsubscribe
Click the unsubscribe link in any email we send, or write to ir@everestmediabrands.com. We will stop sending marketing emails within ten business days. We retain your address in a suppression file after that — not for marketing use, but to make sure we do not accidentally contact you again as our lists are updated.
§8.4 SMS and text messages
If we send you text messages at any point, we will obtain your prior express written consent before doing so, consistent with the Telephone Consumer Protection Act. Reply STOP to any text to opt out. Text opt-outs do not affect email subscriptions.
§8.5 For Canadian residents
Where Canada’s Anti-Spam Legislation (CASL) applies to messages we send you, we rely on the express or implied consent we obtained when you subscribed, consistent with CASL’s requirements. Withdrawing consent under this Policy applies equally to our CASL obligations.
§9 How We Share Personal Data
We share personal data in the following circumstances — and no others:
§9.1 Newsletter delivery partners
We use third-party email service providers (ESPs) to deliver our newsletters and manage list infrastructure. These providers process subscriber data solely for that purpose, under written data-processing agreements that prohibit any other use.
§9.2 Technology and infrastructure vendors
Service providers that support our website hosting, analytics tools, data platforms, and operational infrastructure may access certain data as part of the services they provide. Each is bound by confidentiality terms and data-use restrictions.
§9.3 Advertising and affiliate partners — technical signals only
We pass device identifiers, IP addresses, and click data to commercial partners for attribution and conversion verification. This is how we confirm that a sponsorship or affiliate placement produced the result a partner is paying for. We treat this data sharing as a “sale” and “sharing” of personal information under the California Consumer Privacy Act and California Privacy Rights Act. California residents have the right to opt out of this sharing at any time — see §11.1 for the full procedure, or click the “Do Not Sell or Share My Personal Information” link on our website.
§9.4 Portfolio companies and affiliates
Everest Media Brands, LLC is a holding company. Portfolio companies and entities under common control may receive operational data for coordinated purposes, subject to equivalent data-protection standards.
§9.5 Legal and regulatory bodies
We disclose data to courts, regulators, and law-enforcement agencies where we are legally required to do so, or where it is necessary to protect our legal rights, the safety of our users, or the integrity of our publishing operations.
§9.6 Professional advisers
Our lawyers, auditors, and accountants may access data in the course of providing services to us, under professional confidentiality obligations.
§9.7 Business transfers
If Everest Media Brands, LLC is involved in a merger, acquisition, asset sale, or restructuring, personal data may transfer to the relevant counterparty as part of that transaction.
§10 Data Retention
§10.1 Active subscribers
We retain your subscription data for as long as you remain subscribed to one or more of our newsletters. If you unsubscribe, we move your address to our suppression file — where it stays indefinitely to ensure we do not re-contact you in the future.
§10.2 Advertiser and partner data
We retain commercial contact data for the duration of an active relationship and for a reasonable period afterward, to administer billing, resolve disputes, and maintain records of our commercial arrangements.
§10.3 Website and technical data
IP address logs, access records, and session data are retained for security and fraud-prevention purposes for a limited period consistent with applicable law. Anonymised or aggregated analytics data may be retained indefinitely.
§10.4 Legal hold
Where data is relevant to a legal dispute, regulatory investigation, or compliance obligation, we retain it for as long as that purpose requires, regardless of the standard retention periods above.
§11 Your Privacy Rights
§11.1 California residents (CCPA / CPRA)
The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, gives California residents specific rights over their personal information.
In the preceding twelve months, we may have collected and — in some cases — shared or sold the following categories of personal information: contact identifiers (names, email addresses, IP addresses, device IDs); internet and network activity (browsing behavior, email opens, link clicks); approximate geolocation derived from IP analysis; commercial information (products or services you interacted with); and inferences about your preferences and interests.
As a California resident, you have the right to know what we hold about you; receive a copy; request deletion; request correction; opt out of any sale or sharing; limit use of sensitive personal information; and exercise these rights without facing discrimination as a result.
Submit a verifiable request by emailing ir@everestmediabrands.com with the subject line “California Privacy Rights Request.” We will confirm receipt within ten (10) business days and respond within forty-five (45) days, with a possible forty-five-day extension for complex requests. We honor Global Privacy Control (GPC) signals from California addresses as valid opt-out requests. To opt out of sale or sharing directly, use the “Do Not Sell or Share My Personal Information” link on our site.
§11.2 Nevada residents
Nevada residents may direct us not to sell covered information under Nevada Revised Statutes Chapter 603A. Contact us at ir@everestmediabrands.com.
§11.3 Other U.S. state residents
Colorado, Virginia, Connecticut, Texas, Oregon, Montana, Delaware, and a growing number of additional states have enacted consumer privacy statutes. If you reside in one of those states, you may have rights to access, correct, delete, or port your data, and to opt out of targeted advertising or data sales. Write to ir@everestmediabrands.com to make a request. We will explain our response and any available appeal process.
§11.4 Canada
Canadian residents whose data is subject to PIPEDA or applicable provincial law may access, correct, and withdraw consent regarding their personal data within the limits those statutes permit. Write to ir@everestmediabrands.com.
§12 Security
We maintain technical and organisational measures designed to protect personal data against unauthorised access, disclosure, alteration, and loss. Current measures include transport-layer encryption for data in transit, role-based access controls, multi-factor authentication for system access, and regular security assessments.
No transmission over the internet and no storage system is perfectly secure. We are not able to guarantee absolute security. If a data breach triggers notification obligations under applicable law, we will notify the relevant individuals and regulatory authorities within the timeframes those laws require.
§13 International Data Transfers
Everest Media Brands is based in the United States and operates its publishing infrastructure from the U.S. Our services are currently directed at readers in the United States and Canada.
If you are located in Canada, your personal data is transferred to and processed in the United States when you subscribe to one of our newsletters or otherwise interact with us. U.S. privacy law may differ from the privacy law of your home jurisdiction. By subscribing or otherwise providing us with your personal data, you acknowledge this transfer.
Should we in the future process personal data subject to transfer-restriction requirements under applicable law — for example, if we expand to serve readers in the European Economic Area or the United Kingdom — we will implement appropriate legal safeguards and update this Policy accordingly before doing so.
§14 Cookies and Tracking Technologies
§14.1 Website cookies
Our website uses cookies and similar technologies for session management, website analytics, and advertising attribution. These include first-party session cookies necessary for the website to function, analytics tools that measure traffic and user behavior in aggregate, and advertising attribution technologies that help us understand how subscribers found us. We may use third-party analytics services — which may include tools such as Google Analytics — that set their own cookies and operate under their own privacy policies. You can control or delete cookies through your browser settings; disabling certain cookies may affect website functionality.
California residents who wish to opt out of the sale or sharing of personal information collected through tracking technologies on our website may do so via the “Do Not Sell or Share My Personal Information” link on our site or by submitting a request to ir@everestmediabrands.com.
§14.2 Email tracking pixels
Every newsletter we send contains a tracking pixel — a small image that tells us whether an email was opened and on what type of device. Click events on links within our emails are also tracked. This data is used at the list level to measure editorial performance and deliverability. You can prevent pixel tracking by setting your email client to block automatic image loading.
§14.3 Third-party tracking
Some analytics and advertising technology vendors operate their own tracking mechanisms through integrations on our platforms. These may include analytics providers, email delivery infrastructure, and advertising attribution services. Their data collection practices are governed by their own privacy policies. Where we have integrated third-party tracking tools on our website or in our emails, we have reviewed those vendors’ data practices and require that they handle any data they access consistent with applicable law. We will update this section as our technology stack changes.
§14.4 Do Not Track
No technically agreed standard exists for browser Do Not Track signals. Our services do not currently modify their data-collection behavior in response to such signals. California residents may use the Global Privacy Control signal as a valid opt-out request under CCPA/CPRA — see §11.1.
§15 Miscellaneous
§15.1 Scope
Everest Media Brands is organised and operates under U.S. law. Our services are directed at U.S. and Canadian residents. Where this Policy references non-U.S. privacy frameworks, those references apply only where the relevant framework independently governs our activities.
§15.2 Accessibility
If you need this Policy in an alternative format due to a disability, contact ir@everestmediabrands.com, and we will do our best to accommodate your request, consistent with our obligations under the Americans with Disabilities Act.
§15.3 Policy updates
We update this Policy when our practices change or when legal requirements evolve. We post the revised version on our website with an updated “Last Updated” date. We will provide additional notice of material changes — through a notice on our site or a direct email — where applicable law requires it. Continued use of our services after an update takes effect indicates acceptance of the revised Policy.
§15.4 AI in editorial production
We may use AI-assisted writing and editing tools — including large language models — to support content production. Every newsletter issue is reviewed by a human editor before sending. AI-assisted content may nonetheless contain errors, outdated information, or gaps. It is not a substitute for professional advice of any kind.
§16 Contact
Questions, requests, or concerns relating to this Policy should go to ir@everestmediabrands.com. For advertiser or sponsorship data inquiries, write to press@everestmediabrands.com. For partnership-related data questions, contact partnerships@everestmediabrands.com.
Everest Media Brands, LLC
600 N Broad St Ste 5, Unit 2113
Middletown, DE 19709
United States
Privacy: ir@everestmediabrands.com
Advertising: press@everestmediabrands.com
Partnerships: partnerships@everestmediabrands.com